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Hey, martial arts school owners! You want to make your school to stand out from the competition and get more attention, right? If you don’t sell gear customized with your school’s logo in your pro shop, you’re missing out on a valuable opportunity. Here are five reasons why every school owner (including you!) needs to offer custom products:
1) It’s one of the easiest ways to market your business.
What happens at your school shouldn’t stay at your school. Your logo on T-shirts, bags, and other apparel will be proudly worn and carried by your students everywhere they go. How frequently do you see Apple and Starbucks icons? Now imagine someone seeing your logo on the street and thinking, “Oh, yeah – that’s that karate school over on Main. I think Alex goes there.” Without you doing anything, someone is thinking of your school. They are associating your brand with martial arts. Boom, instant marketing.
2) It sets you apart from your competitors.
Maybe this one is obvious, but it doesn’t make it any less important. These days, the martial arts is a thriving industry. That’s good and bad – yes, there are people interested in what you teach but you’re competing for new students’ attention from that dojo down the street, the one around the corner, the one by the mall, the one…well, you get it. A noticeable logo will help you stand out.
3) Personalized items add value for your students.
It’s human nature to want to belong to a group. Of course your students already enjoy being members at your school – that’s why they’re there. Just like sports teams, military organizations, and even TV show fans have specific clothing to indicate their unity, so should your school. Your students want to show that they’re part of your school. You just have to give them the chance.
4) It establishes a solid foundation for your marketing.
That’s right, not only is branded gear an easy way to market, it’s essential. How else are you going to capture the attention of potential new students? How are you going to stick in their minds? It’s not enough to tell them your school’s name, or even give them a business card or flyer with that info. As Shakespeare wrote, “What’s in a name?” We humans are drawn to visuals. Your logo doesn’t have to be something insanely intricate. It just has to be memorable enough that when someone Googles “karate schools in my area” or drives past your front window, they spot your logo and recognize you. That gets them through your doors, and then your real marketing work begins.
5) It’s just cool.
Come on. It is. You own a school! That’s your place! Don’t you want to show that off with customizations? That logo is more than just a branding tool – it’s your insignia; your crest; your sigil and that of your school.
And if that metaphor was too Game-of-Thrones-y for you, well, then…it’s still cool.
Check out more about Century customization options here:
So, what all can Century customize?
Backpacks & Bags
Shields & Targets
And how can we customize your items?
For more information, call Century at (800) 626-2787.