Hey, martial arts school owners! You want to make your school to stand out from the competition and get more attention, right? If you don’t sell gear customized with your school’s logo in your pro shop, you’re missing out on a valuable opportunity. Here are five reasons why every school owner (including you!) needs to offer custom products: 1) It’s one of the easiest ways to market your business. What happens at your school shouldn’t stay at your school. Your logo on T-shirts, bags, and other apparel will be proudly worn and carried by your students everywhere they go. How frequently do you see Apple and Starbucks icons? Now imagine someone seeing your logo on the street and thinking, “Oh, yeah – that’s that karate school over on Main. I think Alex goes there.” Without you doing anything, someone is thinking of your school. They are associating your brand with martial arts. Boom, instant marketing.